Online Publishing Glossary and Terms
The Internet is transforming the language of traditional publishing. With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage...
View ArticleHow to Leverage Your Facebook Fan Page Welcome Tab
For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine, Facebook has surpassed Google as a traffic source. At face value, one measure of...
View ArticleBest Practices for Posting Across Social Networks
Social media is evolving to?accommodate?a range of personalities. While Twitter appeals to casual conversationalists, LinkedIn attracts professional network-builders. Meanwhile, marketers think of...
View ArticleSocial Media Strategies and Tips from Most Visited Online Magazines
The September issue of Advertising Age revealed a stunning social media number. According to ComScore, 16% of Cosmopolitan Magazine’s August web traffic came through Facebook. Believe it or not,...
View ArticleBeyond the Basics: 5 Free Tools to Help Measure Your Social ROI
For brands launching a Facebook, G+, or Twitter presence for the first time, the value of social media can be tough to gauge. Business leaders, managers, and publishers know that customer engagement is...
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